The Anatomy of a Marketing Plan and Social Media Management Basics
Is your business or organization guilty of “reactionary marketing”? This means little or no thought is given to an overall strategy when pursuing marketing opportunities. The result is a poor return on investment for dollars you can’t afford to squander. This workshop will provide you with information on how to create a framework for telling everyone why your business is the right choice for your target market. The key is to identify your “Unique Selling Point” and choose those media strategies best suited for messaging to your customers.
This workshop will also review the basics of a social media strategy and how to incorporate it into a traditional marketing mix. This is so important in an era where consumers go to their cell phones almost 60% of the time when searching for a product or service. Here are some of the key points for discussion:
1. Creation of a Unique Selling Point.
2. Understanding that Small Businesses can develop a Brand.
3. Should my Business have its own Web Site?
4. Generating Content for Social Media Messaging.
This workshop will be presented by Eric Giltner, Senior Area Manager for the US Small Business Administration. He has over twenty years of experience in counseling and training small businesses and has also served as a faculty member in the UND College of Business and Public Administration teaching classes in management, finance, and entrepreneurship.